We have all had a seemingly random photo get more love than that wallpaper worthy DSLR shot, that we personally love more, why is that?!
I can't exactly answer that question, but I will share what I have learned from my experience on what factors generally get more engagement on social media (likes, views, saves, follows etc.). There are many factors to a photo, that's why there are degrees for it! We will just be touching on a few of the main ones I've noticed related to Social Media although there are also general rules out there that will apply such as what percentage of the photo does the subject (car, person, clothing etc.) take up in the frame.
1. How much of the frame does the subject take up
Having sold a few things on Amazon before, they actually have a very specific rules when uploading a product photo before they approve it. One of them being the image must take up a WHOPPING 85% of the frame! And as you know, Amazon is pretty damn good at what they do. This generally tends to be true with Instagram posts too. Sometimes people expect an awesome wallpaper worthy photo of their car to get tons of engagement, but sometimes it only gets half the engagement the photo they took with their iPhone on a whim at the car wash. Wallpaper and Calendar type photos are also different in nature. For instance for a wallpaper it's nice when the background is nice and clean because then you can find all your icons easily still compared to if it was a car's front end (all the dynamics of the car's design would probably make the space feel a bit stuffy).
2. Content Matters
What I mean by content is what's in the picture, aside from the main subject(s). If people like your car, they probably like you too haha! In this example photo, not everyone you know may be into cars so they will like the photo as well just because you are in it. The other factor added to this photo is the significance of the stone sculpture which is amazing artwork in itself and yet another reason more people may appreciate it along with it being in a beautiful country backdrop. Another example is group photos of cars, if there's one really nice car odds are people will love a photo of two really nice cars side by side, or even better a huge line of them. This build upon the first tip, you want the main subjects taking up a majority of the frame.
3. Collage and Carousel Photos
This one kind of ties into the last two tips of Subject and Content. Like a product photo you are showcasing something and the more you show of it the better it is generally received. It also allows the viewer to be that much closer to being right there as if they were experiencing it and appreciating themselves which may seem a bit cheesy but c'mon you know it's true! This is especially crucial if you are selling an actual item, the more the person knows about the easier it is for them to decide on if they really want it or not.
4. Don't underestimate a smartphone camera and good lighting
This last tip I'm covering is somewhat of a general photo tip for people with modern smart phones. It is almost common knowledge that phones now-a-days are perfectly capable of taking breathtaking photos. To get the most out of it you'll want "good lighting." What is good lighting though? To most who have never looked into photography they may have a very bright sunny day and say "hey this is perfect for photos!" and may later be surprised that it's hard to get a good shot because the light is "blowing out" everything, basically most camera can't get details and shadows and capture the beautiful sky, scenery etc. at the same time. If it is a very bright day, typically pictures in the shade (on a very sunny day) are perfect because everything little detail and color is lit up but nothing is glaring or "blown out". This example photo was taken with my iPhone when the clouds were covering the sun on a bright sunny day. This example photo I did retouch in Adobe Photoshop but I am attaching the original unedited one below.
That wraps it up for today! Hope you enjoyed the read. Again this is NOT Professional photo advice, but rather things I've just noticed being on Instagram for hours on end. feel free to comment your thoughts below and if there's any other blog post idea you'd like. - Willy